Aerie
Get Ready/Real With Me
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Authenticity and style that resonated throughout the holiday season.
Grounded in Aerie’s mission to champion real women, The Newsette launched a series of shoppable storytelling moments that reframed the holidays around authenticity rather than expectation
I developed Get Ready/Real With Me (GRWM) — a TikTok-led, four-part holiday campaign designed to increase engagement by empowering women to embrace real, unfiltered moments during the busiest time of year.
Through cohesive storytelling across social, newsletters, and a new digital hub, we positioned Aerie as her cozy, stylish support system all season long.
Client
Aerie
Year
2024
Role
Creative Producer ·
Pre- and Post-Sale Marketing/ Account Lead · Talent Coordinator
We built a brand new newsletter product…
Attention-grabbing animations
repurposing Aerie photography and products to create aesthetic moodboards for each moment of the season
Curated holiday survival resources
featuring de-stressing tips, soundtracks for getting real (and ready!), and retail therapy
Contextual shopping inspo
positioning Aerie as a champion of a realistic, stylish holiday experience, with plenty of product link-outs
A digital home for everything she needs to survive and thrive through the holiday
Interactive styling of Aerie collections • Curated Spotify playlists • Shoppable comic strips • Influencer interviews and outfit picks
…and sparked convos and shopping on social
We showed up where holiday style trends actually happen: TikTok and Instagram. Trend-setting creators kicked off the campaign with scroll-stopping content inspired by viral holiday moments. Their real, relatable videos alongside cheeky Newsette assets built buzz and funneled viewers into our shoppable GRWM digital and newsletter experience.
An #AerieReal impact
22m
Content views
Driven by custom social video, photography, newsletter features, and digital experiences.
62k+
Clicks to Aerie
Traffic from newsletters and the GRWM digital hub directly into Aerie’s holiday shopping experience.
41k+
Digital & social engagements
Reactions, comments, and interactions across TikTok, newsletter, and site placements.
4
Holiday pulses / collections
Four flighted moments that kept Aerie top-of-mind all season.
2
Lead creators
Influencer partners who brought #AerieREAL holiday moments to life.
1
Integrated GRWM destination
A co-branded digital hub that connected editorial storytelling, product discovery, and shopping.