ZINC
Keep Pushing
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A full-throttle brand relaunch built for next-gen motion and momentum
UK-based active-lifestyle brand Zinc partnered with Bear in the Hall to reinvent itself from the ground up — a bold transformation across brand identity, digital experience and global creative production. In my dual role as Account Lead & Creative Producer, I helped guide the relaunch from logo, color system and nomenclature to e-commerce architecture and positioning.
Our mission: evolve Zinc beyond its niche origins into a dynamic, inclusive lifestyle label for kids, teens and adults — built for motion, designed for momentum.
Client
Zinc
Year
2021
Role
Creative Producer
Account Lead
E-Commerce Strategist
Our approach centered on energy, inclusivity, and movement. Every asset — from packaging to digital — needed to feel bold, kinetic, and optimistic. We introduced an eco-friendly positioning to reflect Zinc’s sustainability focus, while modernizing visuals to compete in the active lifestyle category.
Redefining Zinc for everyone who moves forward
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Branding and Style Guidelines
Collaborated with our design and strategy teams to craft brand guidelines, covering logo, color palette, tone of voice, and photography style.
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E-Commerce
Developed brand architecture and nomenclature strategies to differentiate messaging for kids, teens, and adults.
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Web UX/UI Strategy
Partnered closely with a web developer to build a new e-commerce site for 100+ products — from UX flow to product categorization.
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Brand Identity
Directed the new brand video, from concept through final edit — including talent sourcing, production logistics, and creative approvals.
Results & Impact
Successful global rebrand launched across web, retail, and social.
100+ product SKUs organized and optimized for e-commerce.
New brand identity and guidelines adopted across all touchpoints.
A cohesive brand story that speaks to kids, teens, and adults — and a fresh visual world that keeps pushing forward.
