Aerie
Get Ready/Real With Me
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Authenticity and style that resonated throughout the holiday season.
Grounded in Aerie’s mission to champion real women, The Newsette launched a series of shoppable storytelling moments that reframed the holidays around authenticity rather than expectation
I developed Get Ready/Real With Me (GRWM) — a TikTok-led, four-part holiday campaign designed to increase engagement by empowering women to embrace real, unfiltered moments during the busiest time of year.
Through cohesive storytelling across social, newsletters, and a new digital hub, we positioned Aerie as her cozy, stylish support system all season long.
Role
Creative Producer ·
Pre- and Post-Sale Marketing/ Account Lead · Talent Coordinator
Client
Aerie
Year
2024
…and sparked convos and shopping on social
A digital home for everything she needs to survive and thrive through the holiday
featuring de-stressing tips, soundtracks for getting real (and ready!), and retail therapy
repurposing Aerie photography and products to create aesthetic moodboards for each moment of the season
Attention-grabbing animations
Interactive styling of Aerie collections • Curated Spotify playlists • Shoppable comic strips • Influencer interviews and outfit picks
We showed up where holiday style trends actually happen: TikTok and Instagram. Trend-setting creators kicked off the campaign with scroll-stopping content inspired by viral holiday moments. Their real, relatable videos alongside cheeky Newsette assets built buzz and funneled viewers into our shoppable GRWM digital and newsletter experience.
Curated holiday survival resources
Contextual shopping inspo
positioning Aerie as a champion of a realistic, stylish holiday experience, with plenty of product link-outs
We built a brand new newsletter product…
Content views
Driven by custom social video, photography, newsletter features, and digital experiences.
62k+
Clicks to Aerie
Traffic from newsletters and the GRWM digital hub directly into Aerie’s holiday shopping experience.
4
Holiday pulses / collections
Four flighted moments that kept Aerie top-of-mind all season.
2
Lead creators
Influencer partners who brought #AerieREAL holiday moments to life.
1
An #AerieReal impact
41k+
Integrated GRWM destination
A co-branded digital hub that connected editorial storytelling, product discovery, and shopping.
Digital & social engagements
Reactions, comments, and interactions across TikTok, newsletter, and site placements.