Aerie
Get Ready/Real With Me
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Authenticity and style that resonated throughout the holiday season.
For Aerie, I helped concept and launch Get Ready/Real With Me (GRWM)—a TikTok-forward holiday campaign designed to inspire women to prioritize themselves and celebrate the magic in their real, unfiltered moments. We brought this to life through a special-edition newsletter series, bespoke shoppable content, influencer-led social storytelling, and high-impact visuals across digital and social.
Featuring empowering TikTok talent and curated gifting recs from trusted editors, we positioned Aerie as her cozy, stylish support system during the hectic holiday season. From custom editorial to influencer photography, every touchpoint encouraged our audience to get ready with us, embrace self-care, and define what #AerieREAL means to them.
Role
Account Lead · Writer/Creative Producer · Pre- & Post-Sale Marketing Lead · Talent Coordinator
Client
Aerie
Year
2024
Sparking convos and shopping
a holiday hub
We got readers ready for a chill chic szn and curated a high-impact, co-branded newsletter send with custom animations, holiday de-stressing tips, and product link-outs galore.
We repurposed Aerie photography and products to create a visual moodboard for the season.
Attention-grabbing animations
We housed all Holiday 1 content in an eye-catching, co-branded digital destination. We highlighted Aerie products and photography alongside animated CTAs prompting users to engage, scroll, and click out to shop Aerie’s Hol 1 trends, driving cohesive and consistent engagement throughout the flight.
41k+
Digital and Social Engagements
We sparked interest and excitement for our new newsletter with engaging and cheeky social media assets that took cues from the viral-worthy holiday trends seen on social media, highlighting real and relatable moments of the holiday szn.
Curated Resources for Surviving & Thriving through the Holidays
Shoppable Experiences
positioned Aerie as a champion of a realistic, stylish holiday experience, with plenty of shopping inspo.
Content views
Driven by custom social video, photography, newsletter features, and digital experiences.
62k+
Clicks to Aerie
Traffic from newsletters and the GRWM digital hub directly into Aerie’s holiday shopping experience.
4
Holiday pulses / collections
Four flighted moments that kept Aerie top-of-mind all season.
2
Lead creators
Influencer partners who brought #AerieREAL holiday moments to life.
1
41k+
Integrated GRWM destination
A co-branded digital hub that connected editorial storytelling, product discovery, and shopping.
Digital & social engagements
Reactions, comments, and interactions across TikTok, newsletter, and site placements.