Athleta

Empowered By Mom

Scroll

Coming soon…

Gifting style for every generation

With Athleta hero products at the forefront of all visuals, we exceeded performance benchmarks with the help of custom-built spotlights, motivational editorial, and strategically engaging social activations. The partnership leveraged our unmistakable feminine voice and authority in the lifestyle and fashion spaces, enabling our reader to get summer-ready for her most celebrated occasions, travels, and workouts of the season, while empowering her to live her best, most stylish life each day.

Mother’s Day

Together, we created buzz surrounding the Athleta Summer 1+2 collections, with a spotlight on Mother's Day gift offerings, and inspired purchase + gift-giving among our qualified audience of female wellness and shopping enthusiasts alike, via high-impact, shoppable tactics throughout the season.

5.6m

15k

Content Views in 2 weeks

  • Custom newsletter spotlights electrified audiences leading to and day of the global product launch launch

  • Commanded attention across channels via immersive, editorial storytelling, and exclusive Doechii-fronted content

Clicks & Engagements

Client
Athleta

Year
2023

Role
Production Lead

Marketing & Sales Lead

Sr. Producer/Project Manager f

Previous
Previous

Hair With A Purpose