Athleta
Empowered By Mom
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Gifting style for every generation
With Athleta hero products at the forefront of all visuals, we exceeded performance benchmarks with the help of custom-built spotlights, motivational editorial, and strategically engaging social activations. The partnership leveraged our unmistakable feminine voice and authority in the lifestyle and fashion spaces, enabling our reader to get summer-ready for her most celebrated occasions, travels, and workouts of the season, while empowering her to live her best, most stylish life each day.
Mother’s Day
Together, we created buzz surrounding the Athleta Summer 1+2 collections, with a spotlight on Mother's Day gift offerings, and inspired purchase + gift-giving among our qualified audience of female wellness and shopping enthusiasts alike, via high-impact, shoppable tactics throughout the season.
5.6m
15k
Content Views in 2 weeks
Custom newsletter spotlights electrified audiences leading to and day of the global product launch launch
Commanded attention across channels via immersive, editorial storytelling, and exclusive Doechii-fronted content
Clicks & Engagements
Client
Athleta
Year
2023
Role
Production Lead
Marketing & Sales Lead
Sr. Producer/Project Manager f